Download your free Copy of the HEINEKEN Cider Report 2025 and tap into a Category worth £2 Billion to the UK On-Trade

This year’s Heineken Cider Report: Cider Public House Rules outlines the crucial role cider plays in the British pub experience for consumers, and explores opportunities for operators to drive footfall and revenue.

The report presents a category that is in rude health, in fact, across 2024 alone, an impressive 342 million¹ pints of Cider and around 114 million bottles² have been sold and enjoyed across the on-trade, making it the second most popular alcoholic drink by volume in the sector³, and gives you the tools, access and key information to ensure your venue is set to maximise this category in 2025 and beyond.

In this report we explore:

What are the top cider brands driving the biggest profits in pubs and bars
How new product development is shaping consumer demand
Optimising your range across draught and packaged, and the role of flavoured cider
What latest, exclusive eye-tracking data shows about how guests navigate your bar and decide what to purchase

Including expert commentary from leading operators and industry professionals on their best ranging and merchandising advice for your venue.

Discover the latest in cider by downloading your free copy of the HEINEKEN Cider Report 2025. Simply complete the short form below.

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¹CGA OPMS GB Cider Draught Volume Sales MAT TY to P13 28.12.24
²CGA OPMS GB Cider Packaged Volume Sales MAT TY to P13 28.12.24
³CGA OPMS GB Volume Sales MAT TY to P13 28.12.24